Head of Digital Marketing

Компания "Georgian Data Solutions"

If you are a hands-on, T-shaped Head of Digital Marketing or aspire to become one, and have strong analytical skills and a proven track record, we have an opportunity for you.

This role requires a high level of strategic thinking, strong understanding and skills in implementing marketing processes, and the ability to lead a team to achieve common business objectives.

In addition, the ideal candidate will demonstrate a deep understanding of marketing technology, working closely with top managers to ensure smooth implementation and alignment with the company's business strategy.

Responsibilities:

• Develop and Execute Digital Strategy: Craft and implement a comprehensive digital marketing strategy that leverages all channels to attract, engage, and convert clients, driving sustainable growth.
• Leadership and Team Management: Lead and mentor a team of digital marketing professionals, designers, and developers. Inspire them to achieve excellence and foster a collaborative and innovative work environment.
• Optimize Conversion and ROI: Identify and prioritize the most effective advertising channels. Continuously refine the conversion funnel to maximize return on investment, ensuring that every marketing dollar is spent wisely.
• Budget Management: Oversee and strategically allocate the digital marketing budget. Balance cost-effectiveness with impactful results to achieve both short-term wins and long-term goals.
• Website and Content Strategy Oversight: Ensure that all web properties, including websites and portals, are optimized for performance, usability, and engagement. Drive the content strategy to align with the brand voice and business objectives.
• Cross-Functional Collaboration: Work closely with sales, marketing, and technology teams to align strategies and deliver a seamless, exceptional customer experience across all touchpoints.
• Data-Driven Decision Making: Utilize analytics and KPIs to monitor performance, identify opportunities for improvement, and make informed decisions that drive business outcomes.

Your qualifications:

• Experience: 5+ years of proven experience in the digital space, with a strong background in managing websites, apps, and leading cross-functional teams.
• Digital Expertise: Deep expertise in SEO, paid advertising channels, UX design, and data analytics, with a track record of driving customer-centric results.
• Project Management: Demonstrated ability to manage complex projects, working effectively with both internal teams and external partners.
• Language Proficiency: Proficiency in Polish and English is a must. Strong communication skills are required to influence stakeholders at all levels.
• Analytical Mindset: Strong analytical skills with a focus on data-driven marketing and continuous improvement.

We offer:

• Fully remote work. But we have an office in Batumi, you can visit it if you wish.

• Salary relevant to your qualifications in the market.

• Opportunity for professional training and development: corporate training programs and much more.

• Democratic management style and a friendly team.

Join us and become part of our team!

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